aMVG Ad Server is a mobile marketing management platform capable of inserting targeted and interactive advertisements dynamically into all types of mobile entertainment and communication channels that advertisers may demand or need.

Using this infrastructure, media owners, internet portal owners, operators can monetize their audience (visitors, users) on mobile. In addition, aMVG Ad Server let Advertisers buy inventory across multiple mobile media including mobile internet portals, 3rd party applications and services.

• aMVG Ad Server tracks all the movements of the customer on its own portal/application network • aMVG Ad Server creates the patterns of the customer behaviour leading to a demographic and interest-based segmentation of target audience • aMVG Ad Server tracks all the customer responses (banner clicks, form submission, etc..) of the customer to create the customer segment • aMVG Ad Server recognizes the handset model of the customer to put the customer on the correct segment

Basic Facts and Capabilities;

• Manages and serves Rich Media ads; embedded mobile streaming server • Serves mpeg 4 and 3gpp video; video advertising • CPM, CPC based budget allocation • Online ad tracking and reporting • Contextual Ads, advertorials • Supports all visual ad formats including thumbnail, intersitial ads • Targeted banner display • Pre-order / booking advertising channel

According to the ISO Standartss for HUMAN COMPUTER INTERACTION mobile internet is usable;

• If It is effective • If It is efficient • If It satisfies the user

aMVG Ad’s Server is;

• Effective because it monetize the user    • Efficient because it profiles the user to increase the efficiency of the mobile ad.    • Satisfies the user because it knows what and when he/she needs